New owners of B&Bs often ignore the important role a logo plays in the overall marketing of a lodging property. Graphic Professional agrees!

As Lead Graphic Designer for TotalWebDesigner.com, Angie Roberts incorporates her years of marketing experience with a formal education at the University of California, San Diego (Communications/Visual Arts 1996) to specialize in print materials for companies such as Universal Studios, Qualcomm, Hitachi and AT&T. Angie brings a noteworthy portfolio to TotalWebDesigner.com. Logo branding, brochures, rack cards, annual reports, large display graphics and specialty web design are just a few design areas Angie takes pride in presenting.

As a freelance designer, Angie has built a strong following through her company, Graphic Details, established in 1995. Through her own company and, as of 2004, through a strategic partnership with TotalWebDesigner.com, she serves clients nationwide with offices in San Diego, CA, Friday Harbor, WA, and Fostoria, IA.

At TotalWebDesigner.com, we work to establish your business image through affordable, consistent design. Our web and print services compliment each other. We strive to project a consistent message helping prospective clients to recognize your services, and, when ready, to call you rather than your competitor.

The first, and most important, element of a successful marketing strategy is brand recognition. An effective logo design should transfer from print, to web, to large format design and should be the basis on which you seamlessly build all other marketing materials. In order to do this efficiently and retain quality, a vector formatted logo design is essential. A vector logo is resolution independent and mathematically scalable so it will look as clear, clean and crisp on your business cards as it will blown-up 3000% on a trade show booth backdrop. A raster image (those drawn in programs like Photoshop) are resolution dependent; they may look great on the home page of your Web site but in print they will look jagged and fuzzy and are incapable of being rendered at large format size.

When deciding on a logo, both your company’s identity and the psychology of your target market should be your first considerations. If a company is highly professional, such as a hospital or law firm, a tendency toward a classic design would make sense. If, however, you are the proprietors of a cozy bed and breakfast, you may want a logo that projects a clean, friendly image. Perhaps a design that reflects a home or geographic element. Sometimes it’s as simple as using your company’s name or initials to achieve a great design.

Remember, a distinctive logo is the first and most effective way to reach potential clients. It is your “first impression.” Keeping the design simple allows the public to recognize you at a glance (think Nike swoosh) and this same element will be repeated on all business cards, letterhead, envelopes, brochures and rack cards giving you the needed repetition for marketing success.

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